Goal: Create a brand style guide building from the logo.
Role: Graphic Designer
Technologies: Adobe Illustrator, Adobe Photoshop
Project Type: Academic Project
Completed: March 2025
Notes: Tracy Mini Spa’s primary presence is on Instagram, but it currently lacks a strong, cohesive brand identity. This project focuses on developing a comprehensive brand guideline that establishes a consistent and recognizable visual direction for the brand.
The process began with researching the brand’s target audience, values, and overall aesthetic, followed by exploring visual directions through mood boards and initial concepts. From there, key elements such as colour palette, typography, and visual style were refined and defined. These components were then brought together into a cohesive brand system to guide future content and ensure consistency across all platforms.